Park Cities Orthodontics Brand Redesign
Client
Park Cities Orthodontics
Year
2022
Park Cities Orthodontics is a premier orthodontic practice based in Dallas, Texas. As the lead designer on this project, I was responsible for refreshing the brand into something more modern, fun, and engaging while preserving the practice's existing logo, per the client's request. Once the rebrand was approved, I created a variety of supporting marketing materials, including Facebook headers, social media graphics, social media overlays, flyers, and referral cards to ensure a cohesive brand experience across both print and digital platforms.
The Process
Research > Mood board > Color Palette >Typography > Graphic Illustrations
Brand Exploration Options
During the brand exploration phase, I developed two creative directions for Park Cities Orthodontics by exploring different combinations of typography, color palettes, photography, and graphic elements. My goal was to present two distinct visual identities that still felt true to the same brand.
The first concept embraced a bold, vibrant, and playful aesthetic, while the second took on a more earthy, calm, and approachable feel. For both directions, I selected photography that felt authentic and candid rather than overly staged or stock-like. I also created sample layouts to demonstrate how each visual identity would translate across various marketing materials and touch points. Ultimately, the client selected the first concept, which became the foundation for the final brand refresh.
Social Media Posts
Collection of branded social media posts for the Christmas and New Year holidays.
Social Media Overlays
Collection of branded transparent social overlays for the client to place their collected images from their office into the overlays.
Flyer
A branded patient referral contest flyer promoting the YETI Roadie Cooler.
Rack Card
A branded rack card that promotes the practice that was given out to potential patients, local businesses, etc.
Patient Review Card
A front and back branded review card for patients to scan a QR code to leave a review.
Facebook Banner
Branded facebook banner that promotes their business practice.